On Wednesday 21st November 2018, we screened the first of two film premiere's in Reykjavik as we proudly presented Matchstick Productions "ALL IN" at the Bíó Paradís together with leading Icelandic Retailer Fjallakofinn. The event brought together the local skiing community - with wide spread media coverage generating high interest in the event.

​

"All In" itself is a film that delivers a first of its kind experience. This concept is spearheaded by a talented group of hard-charging women who wanted to disrupt the male-dominated ski film formula. Skiing isn’t exclusionary. True fun in the mountains can be shared by everyone. This isn’t your typical “Women can shred too” film, this is a kick-ass ski film that just happens to feature as many women as men.

​

Directed by Scott Gaffney, this film embodies the spirit of past Matchstick films with high-action ski segments, stunning imagery and engaging humour. Shot in exotic locations over the course of 2018, All In is made to excite skiers across the globe. Follow the crew from the lift-accessed terrain of Snowbird to the dreamworlds of Japan and Alaska amplified by a soundtrack that will be on everyone’s ski playlist next year. This film is light on story, high on action and full of fun loving personality. All In is also a reference to the commitment the athletes have to their sport while simultaneously alluding to the inclusionary nature of skiing.

​

Captured in stunning 4K definition. Shot on location in British Columbia, Alaska, Utah, Washington, Japan and South America. Starring: Angel Collinson, Michelle Parker, Tatum Monod, Elyse Saugstad, Mark Abma, Wiley Miller, John Collinson, and Cody Townsend.